The simple act of visiting a website leaves a trail of information, a “digital footprint,” about visitors like you. Sometimes this footprint is vague and preserves your anonymity and other times it is tied specifically to you and your real life identity.
If all you do is click around and read pages, the data captured about you is vague. If you leave a comment or sign up for a newsletter, the data captured about you is sometimes very specific. Almost all web sites on the web today collect data in this fashion about visitors, and this site is no different.
Data is used for the express purpose of enabling you to read, respond to, and discover published content topical to this site, and nothing else. If you subscribe, you will be giving me your email address and permission to email you with content related to the topic of this site. I will never sell, loan or rent this list. It will be used exclusively for communicating about this site, the content of this site, and my writing, speaking, and publishing endeavors related to this site.
Data may be kept indefinitely. If you unsubscribe from my list, your email address will be removed from active use. The Email Service I use for bulk mailing may retain your email address as a part of a list used to make sure you do not accidentally get resubscribed without having opted in. I am not responsible for the data retention policies of the Email Service I use.
I use a variety of analytics services that collect information about your visit. This includes information such as which pages you visit, where you linked from, and how long you spend on my site. This information is not tied to your identity. I will use this data to make cool charts and graphs.